Making an argument is the central component of writing. While writing can be done creatively, all writing has a purpose and usually this purpose is to prove something. Argumentative writing does not necessarily have to be controversial or follow a stereotypical analytical structure to prove a point. Oftentimes even shorter or less formal compositions seek to prove something. There are three key pieces that a successful argument must contain. First of all, the argument that a piece of writing is trying to make must be clear. Sometimes, writers use techniques such as allegory or satire to purposely disguise his or her argument, but in all other cases the argument of a piece of writing must be clear. If an educated reader reads a piece and cannot determine what the argument is after reading it, the argument has clearly not succeeded in persuading the reader, because he or she cannot even determine what it is. Being clear about one’s argument does not require the writer to come out and say “my argument is,” but the writer must avoid being overly complex so the piece of writing clearly proves something. Additionally, to make a successful argument a piece of writing must contain clash. It may seem counterproductive to include clash because it purposely highlights evidence against the argument that a writer is trying to make, but if a writer discusses the evidence against his or her argument, it not only makes the argument much clearer, but also if a writer is able to effectively discredit or eliminate the relevance of evidence against his or her argument, the argument becomes incredibly successful. Finally, an effective argument must avoid bias. If a piece is written called “Why Pepsi is Better than Coke,” and the reader observes that it is written by the owner of PepsiCo, he or she will probably recognize the bias and be unable to trust the article. However, if the piece is written by a neutral party, or even if it is still written by the owner of PepsiCo but uses a more neutral title such as “Advantages of Drinking Pepsi,” and contains legitimate data and facts, it is much more trustworthy and has a better shot at succeeding.
There are various tools or devices that a writer can use to make his or her argument more compelling. Some simplistic techniques include those that make an argument clearer, such as parallel structure. For example, if a writer writing an essay about the advantages of exercising writes a sentence that states, “Exercising allows a person to stay physically fit, stay mentally sane, and stay free from diseases,” it becomes clear to the reader what the author’s three arguments in favor of exercise are and the entire essay becomes that much clearer and easy to read and understand. Additionally, the use of emotion or logic, and especially the combination of the two, immensely improves an argument. Nobody can argue with their emotions, so if someone writing an essay about the tax code asks the reader, “how would you feel if you could not afford medication for your sick mother because you had to give all your money to taxes,” the reader will certainly be effected. Obviously, there are situations where this technique is inappropriate, mainly in formal analytical writing, but if the situation allows for it, emotion is incredibly powerful. Simple logic, such as that following the “If A = B, and B=C, than A=C” format is a strong technique because it is indisputable. If the author of the same essay about the tax code proves that the current tax code taxes lower and middle class Americans a higher percentage of their income, and then proves that taxing the middle or lower class a higher percentage of their income is ineffective or unfair, he has, without even stating it, proven that the current tax code system is unfair. Finally, the employment of contrast, or discrepancy, particularly for the more confident and slightly controversial writer, can work wonders. This can occur through simple statements that are paradoxical, or a writer can devote his or her whole piece to employing contrast, through methods of sarcasm or satire. Through satire, a writer is able to take the opposite point of view from the point that he is trying to make, and use the arguments that someone holding the opposite view would, proving the fallacy in them. For example, I once read a piece called “Ten Reasons why Gay Marriage is Un-American,” and the reasons included ideas such as “Gay marriage will encourage people to be gay, in the same way that hanging around tall people will make you tall,” or “Children can never succeed without a male and a female role model at home. That’s why we as a society expressly forbid single parents to raise children.” By pretending to make the opposite point, the author of this piece takes very common arguments against gay marriage, but quickly proves the glaring fallacy in them and proves the reader in a much more effective and entertaining way than a boring analytical essay examining the topic would. Contrast, when employed appropriately, can be highly effective. There are a plethora of other devices that a writer can use to improve his or her argument, and when these devices are appropriately worked into a piece of writing that has a clear arguments, presents clash, and avoids bias, it is highly likely that a reader will be convinced by the argument that the writer is trying to make.